Ford Sponsorships & Events - Geelong Football | Ford Australia

Ford and Geelong Football Club

Ahead of the 2021 AFLW and AFL season, Ford Australia and the Geelong Football Club have announced the next chapter of what is believed to be the longest sporting sponsorship in the world, with a historic signing that will take the partnership to 100 years by 2025.

Ford and Geelong Football Club

Ford and Geelong, together since 1925

With a historic signing ahead of the 2021 AFL season, Ford Australia and the Geelong Football Club have extended their partnership for a further five years. This will take the partnership to a historic 100 years by 2025, and continue what is believed to be the longest sporting sponsorship in the world.

First signed in 1925, this milestone demonstrates the long-lasting bond between the two Victoria-based organisations, and Ford’s ongoing commitment to Geelong, with its global research and development hub in Norlane, Geelong, the Ford YouYangs Proving Ground, and strong roots embedded across the community.

Ford and Geelong, together since 1925

A Community:
Ford and Geelong

Community and commitment are important values that guide us at Ford, and our 100 year partnership with the Geelong Football Club is testament to that commitment. Geelong has always been a very important place for Ford, with many of our 2,500 Australian designers, engineers and specialists calling it home, and our extensive proving ground and engineering facilities in the region.

Ford’s longstanding commitment to the Geelong community is not just with its home club, but also the many retired and current employees from the region, many of whom are employed at Ford’s Research and Development Centre in Geelong and its Proving Ground in the YouYangs. As part of Ford’s ongoing investment into Australian innovation and STEAM education, Ford Australia is also a close partner of Deakin University Waurn Ponds campus, funding in part the Ford Australia Women in STEAM Scholarship.